随着数字技术与网络传播技术的迅猛发展,全媒体报道的形式和渠道变得多样化和全面化,电视媒体紧随全媒体步伐开始变革,电视直播从原来的电视平台扩大到手机客户端、网络平台等,但由于各媒体平台受众不一致以及内容开发单一,这种简单的内容迁移处于一种叫好不 With the rapid development of digital technology and network communication technology, the forms and channels of all media coverage have become diversified and comprehensive. The television media has started to change immediately following the whole media. The live television broadcast has expanded from the original television platform to the mobile client. Network platforms, etc. However, due to the disagreement of audiences on each media platform and the single development of content, this simple content migration is in a good