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当今社会,随着互联网的普及,人们对互联网的依赖日益增加,大学生作为一个文化程度较高的群体,他们对新事物有着极其敏感的嗅觉,并且对于网购这个新鲜的消费方式乐此不疲。他们学习能力强,对于这个世界有着极大的探索欲望,是未来科学技术发展的中坚力量;他们没有固定收入,生活费基本来源于父母。大学生这个特殊群体在很大程度上引导着社会的消费趋势,在上学期间他们的实际购买量或许比较有限,一旦未来突破资金限制,可以说,他们将创造的价值是无限的。研究大学生的网购行为,对将来网购的发展以及带动相应生产经营活动有着重大参考意义。
In today’s society, with the popularization of the Internet, people rely more and more on the Internet. As a group of higher education, college students are extremely sensitive to new things and appreciate the fresh way of online shopping. They have a strong learning ability and have a great desire for exploration in this world. They are the backbone of the future development of science and technology. They have no fixed income and their living expenses basically come from their parents. This special group of college students largely guides the social consumption trends. During the school year, their actual purchases may be relatively limited. In the future, if they exceed the funding limit, they can say that the value they create will be unlimited. Study of college students online shopping behavior, the future development of online shopping and promote the corresponding production and business activities of great significance.