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少儿才艺展示类节目是当下受众面较广,也最适宜一家老少共同观看的节目之一。但是伴随着目前国内电视荧屏上节目同质化现象的日益凸显,此类节目特别是在地面电视频道中要做到出类拔萃,就不能拘泥于电视节目本身设计,而应有针对性地寻求与相关项目结合,形成衍生效应。本文中,笔者将从核心师资团队、培训市场以及创意机构三个角度出发,探究少儿才艺展示节目与相关衍生产业结合的途径,以及由此对于节目传播、经营创收和推广形式所能产生的积极意义。
Children’s talent show shows the current audience is broader, but also most suitable for a program of young and old to watch. However, with the increasing prominence of programs on television screens in China, such programs, especially those on terrestrial television channels, should not be limited to the design of television programs. Instead, they should be targeted and relevant Project combination, the formation of a derivative effect. In this article, the author will explore the ways of combining children’s talent show with related derivative industries from the perspectives of core faculty team, training market and creative agencies, as well as the positive factors that can be generated by program delivery, business revenue generation and promotion significance.