近年来,会展行业发展迅速,许多酒店采取与会展公司合作为顾客提供会展服务,但也有许多酒店靠自建场馆、设施来满足顾客的会展需求。本文通过对北京九华山庄“酒店+会展”经营战略导向SWOT分析,提出九华山庄会展产业发展对策,以期对类似酒店有借鉴作用。 In recent years, the exhibition industry has developed rapidly. Many hotels cooperate with the convention and exhibition companies to provide convention and exhibition services. However, many hotels rely on their own venues and facilities to meet their exhibition needs. Based on the SWOT analysis of business strategy of Beijing Jiuhua Villa, “Hotel + Exhibition ”, this article puts forward the countermeasures for the development of Jiuhua Villa Convention and Exhibition Industry in order to provide reference for similar hotels.