本文分析了福特汽车12年来的“绿色”追求,以环保为切入点,使用新型能源,并在各个地区推出环保项目,其可持续发展的理念与当今消费者的关注焦点实现了高度统一,从而在消费者心中建立了不可模仿的负责任的品牌形象。 This paper analyzes Ford Motor ’s pursuit of “green” in the past 12 years, focusing on environmental protection, using new energy sources and launching environmental projects in various regions. The concept of sustainable development and the current consumer focus are highly unified , Thus establishing a consumer brand can not be imitated responsible brand.