2008年2月4日,农历大年二十八,我国南方风雪依旧。中午2点50分,来自蒙牛乳业集团和“老牛基金会”的1000万元捐款送到了中国红十会。这是来自中国民营企业的第一份捐款,也是雪灾以来红十字会收到的最大一笔捐助。在随后的媒体报道中,“负责任企业”一词再次成为公众对蒙牛的一致评价。“责任”二字似乎已经成为蒙牛品牌的重要标记。 February 4, 2008, Lunar New Year Twenty-eight, still the southern winds in our country. At 2:50 PM, a donation of 10 million yuan from the Mengniu Dairy Group and the “Old Bull Foundation” was sent to China Red Cross Society. This is the first donation from a Chinese private enterprise and the largest contribution the Red Cross received since the snowstorm. In subsequent media reports, the term “responsible business” once again became the public’s consensus on Mengniu. “Responsibility ” The word seems to have become an important sign Mengniu brand.