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化妆品广告发展迅速而且具有鲜明的特点,设计者应充分利用文字、图形和色彩的有效表达来吸引消费群体的目光,达到诉求目的进而提高其产品的销量。
Cosmetics advertisements develop rapidly and have distinctive features. Designers should make full use of the effective expression of words, graphics and colors to attract the attention of the consumer groups, so as to achieve the purpose of seeking and thus increase the sales volume of their products.