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我们每天在纷繁复杂的商品世界中做出消费选择,理性被迫激发到极致状态。铺天盖地的商品和炫耀性的包装无形中造成视觉疲劳与精神压力,选择商品的盲从随之而来。消费者迫切需要新的使人精神自由的设计形式,以缓解过分的刺激与压迫感。基于这种思考,现代包装设计已经向环保材料、自然元素、现代主义借鉴,呈现出新的设计形态。本文正是从设计的本质出发,着眼于中国传统美学思想,发掘这些表象改变背后的深刻思想源起,探究传统理念与流行包装形态之间的关系。
Every day we make consumer choices in the complicated world of goods, and reason is forced to inspire to the limit. Overwhelming merchandise and conspicuous packaging virtually cause visual fatigue and mental stress, followed by blind choice of products. Consumers are in urgent need of new free-form designs to ease excessive excitement and oppression. Based on this thinking, modern packaging design has been to environmental materials, natural elements, modernism, showing a new design form. This article is from the nature of the design, focusing on the Chinese traditional aesthetics, explore the origin of these ideas behind the change, explore the relationship between traditional ideas and popular packaging patterns.