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随着互联网技术和社会经济的快速发展,中国邮政面临的竞争日趋激烈。这对于邮政营业网点来说,意味着需要进行业务和服务的转型,即:过去注重服务营业,立足的是柜台,考核的是客户满意情况;而现在为向商业化服务转型、开拓企业客户,则需要走出局所,深入市场搞营销。深入市场搞营销应该说是邮政营业网点转型的目标。那么,究竟该采取怎样的战术动作(措施)来实现这一目标?在机制和管理模式上又该如何设计以确保这些战术动作的有效施展?
With the rapid development of Internet technology and social economy, the competition facing China Post is becoming increasingly fierce. This means that for the postal outlets, the transformation of business and service is needed. In the past, the service-oriented business was based on the counter and the assessment of customer satisfaction. Now, in order to transform commercialized services and develop business customers, You need to get out of the office, engage in marketing in-depth market. In-depth marketing engagements should be said that the transformation of the postal business outlets goal. So, what kind of tactical actions (measures) should be taken to achieve this goal? In the mechanism and management mode how to design to ensure that these tactical actions effectively?