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从商品的符号结构以及符号与环境之间的吻合性这两方面对现代的户外广告设计中的符号语境的构建作出分析,说明了符号语境的重要性,它可以对广告中所存在的信息进行加工塑造使其具有更加完整的形态,以使信息更加好的进行传播,这不仅可以使人们对广告更简单的进行理解也可以让人们对信息进行选择,进而使信息的传递及其价值变的更好,以此可以加深对于符号语境在户外广告设计中的作用的了解。本文对于符号语境的构建作出简要探讨,突出符号语境在户外广告设计中的作用。
From the symbolic structure of goods and the conformity between symbols and environment, this paper analyzes the construction of symbolic context in modern outdoor advertisement design, and illustrates the importance of symbolic context. The information is shaped to make it more complete, so that the information is better transmitted, which not only allows people to understand the simpler ads, but also allows people to choose the information, so that the transmission of information and its value Become better, so you can deepen the understanding of the role of the symbolic context in outdoor advertising design. This article briefly discusses the construction of symbolic context and highlights the role of symbolic context in outdoor advertising design.