思想政治工作是做人的工作,是宣传群众、教育群众、引导群众、提高群众的工作,是通过对人的认识、情感、意向施加有目的的影响,从而使人们接受道理,并愿意践行的工作。随着社会的不断发展和进步, 人们的思想观念日益多元化,思想政治工作不能再沿用过去那种硬性灌输的行政手段,那样不仅不能让教育对象接受,而且还会使其产生排斥和逆反心理。因此,新时期新形势下要做好思想政治工作,必须坚持以人为本。 Ideological and political work is a man’s work, which is to propagandize the masses, educate the masses, guide the masses and enhance the work of the masses. They aim to make people accept the truth and are willing to carry them out by exerting purposeful influence on people’s cognition, emotion and intention jobs. With the continuous development and progress of the society, people’s thinking and ideology are increasingly diversified. Ideological and political work can no longer follow the hard-line administrative means used in the past, which not only can not be accepted by the educated people, but also causes its rejection and rebelliousness . Therefore, under the new situation in the new period, we must adhere to the people-centered principle in order to do well in ideological and political work.