宁让“利”不让“市”,这是经商为店一般的常识。但在激烈的市场竞争角逐中,一旦发现无法取胜或虽胜无益时,挣脱常规思维定势的桎梏,做好让“市”文章,亦不失为高招。 报载,中外合资宝鸡利得制药有限公司,通过市场调查,发现现有的产品虽好,但全国同类产品大多,竞争激烈,市场已趋饱和。果断决策:让出老产品市场,集中人才物,开发新产品,研制出国内首创的“织女康劳保口服液”。短短两个月就在全国13个省、区建立了经济网点,取得了赫赫战绩,为企业带来可观的经济效益。 相比之下,柯达公司的让“市”之举,更显出 Instead of letting “profit” not “city,” it is common knowledge that business is a shop. However, in the fierce competition in the market, once it is found that it is impossible to win or win, it is not a bad idea to break away from the habit of thinking in a normal way and do a good job of making the “city” articles. According to the report, Sino-foreign joint venture Baoji Lide Pharmaceutical Co., Ltd. found that although the existing products are good, most of the similar products in the country are highly competitive and the market has become saturated. Resolute decision-making: Give up the old product market, focus on talented personnel, develop new products, and develop the first domestic “Korean Kang Labor Insurance Oral Liquid”. In just two months, economic outlets have been established in 13 provinces and districts across the country, achieving a record-breaking performance and bringing considerable economic benefits to the company. In contrast, Kodak’s move to make the “city” more visible