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本文基于数字化时代下文化创意产业特征分析的基础上,指出文化创意产业的创新模式已突破传统的生产者主导型单向式创新,转变为由消费者和生产者共同主导的互动式双向创新,并构建了文化创意产业的互动式创新模式。
Based on the analysis of the characteristics of cultural and creative industries under the digital age, this paper points out that the creative mode of cultural and creative industries has broken through the traditional producer-led one-way innovation to the interactive two-way innovation led by consumers and producers, And built an interactive innovation model of cultural and creative industries.