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大数据时代背景下,企业的市场竞争环境发生着深刻的变化。以JNGY公司为例,通过对企业发展现状和存在问题进行分析,结合应用数据信息技术对企业外部市场开拓的影响,在进行信息化提升改造、实施扁平化组织结构、提高资金运营效率、建立核心销售团队、制定有效激励机制、提升产品差异化水平、选定准确细分市场等方面,对稳步推进小型国有企业外部市场的开拓提出对策建议。
Under the background of big data era, the market competition environment of enterprises has undergone profound changes. Taking JNGY as an example, through the analysis of the status quo and existing problems of the enterprise development, combined with the impact of the application of data and information technology on the external market development of enterprises, it is necessary to carry out the information upgrading and transformation, implement the flat organizational structure, improve the capital operation efficiency and establish the core Sales team, formulate effective incentive mechanism, upgrade the level of product differentiation, and select accurate market segments, and put forward countermeasures and suggestions on the steady development of the external market for small state-owned enterprises.