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网络营销运作,是近几年来随着科学技术和科学发展水平的提高,来进行的利用自身优势,采取先进的营销策略来对企业的商品进行推销的过程。本文首先介绍了网络营销模型的基本情况,指出网络营销运作的管理里模式有待于提高和发展,然后介绍了网络营销运作的管理模型的理论知道,认为网络营销运作活动从根本来说,是一种在新的电子商务背景下诞生的市场营销理论,但由于其特殊性,所以在很大程度上,他已经超越了传统的市场营销范围,所以在对其进行分析时,要超越以往传统理论,从经济和网络科技的视角范围,多角度动态的对其进行剖析,提出其根本要求,并对其基本做法进行指导。
The network marketing operation is a process that uses its own advantages and adopts advanced marketing strategies to promote the company’s merchandise with the development of science and technology and scientific development in recent years. This article first introduced the basic situation of the network marketing model, pointed out that the management mode of the network marketing operation needs to be improved and developed, and then introduced the theoretical knowledge of the management model of the network marketing operation, and considered that the network marketing operation activity is basically a The kind of marketing theory born under the new e-commerce background, but because of its particularity, to a large extent, he has surpassed the traditional marketing scope, so when it is analyzed, it must surpass the traditional theory. From the angle of view of economic and network science and technology, it analyzes it from multiple perspectives, presents its basic requirements, and guides its basic practices.