就我知道的而言,IP是一个太大的概念,大到几乎所有产业都有IP,所有拍过几部网络大电影,做过几档地方电视节目,都自称拥有强大的IP资源,这里还是想强调,IP只有具有稀缺性,才是强大的资源。这些稀缺来自于IP内容本身的原创性、历史沉淀、内容生产的可读性、图像视觉的感染性。IP本身的原初应该是可被生活愉悦和消费的内容,同时内容质量又非常之高,我们才能称得上是IP。比如漫威,比如迪士尼,比如欧 As far as I know, IP is a concept that is so big that IP can be found in almost every industry. All the movies that have been taken on a few networks and local TV shows have claimed to have strong IP resources. Here, Still want to emphasize, IP is only scarcity, is a powerful resource. These scarcities come from the originality of the IP content itself, the historical precipitation, the readability of content production, the infectivity of image visualization. IP itself should be the original content can be happy life and consumption, while the content quality is very high, we can be regarded as IP. For example, Marvel, such as Disney, such as Europe