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提高动漫产业的文化竞争力,需要在动漫创作和开发前期对市场深入了解,针对消费者文化接受心理提出有针对性和可行性的原创动漫形象,并实现后继产品开发。本文从产业化角度思考,挖掘和提炼安徽文化富矿中宝贵的视觉元素,将具有安徽区域代表性的器物与动漫形象创作技法和手段有机融合,为安徽地域文化原创动漫形象设计及其产品化开发提出有效建议。
To enhance the cultural competitiveness of the animation industry, it is necessary to have a deep understanding of the market in the early days of animation creation and development, propose original animation images that are targeted and feasible for consumers’ cultural psychology, and implement subsequent product development. This article from the perspective of industrialization, excavation and extraction of valuable cultural elements in Anhui rich mineral elements, will have the representative of the Anhui region of objects and animation image creation techniques and means of organic integration for Anhui regional culture original cartoon image design and product development Make effective suggestions.