“品牌”是一个经济学名词,是企业产品经营的一个概念,它是指某种产品与服务的名称及其标志,用以同竞争对手的产品和服务相区别。从消费者的角度看,品牌代表着质量,从企业角度看,品牌是企业价值的源泉。那么,对于广播媒体而言,品牌就是核心竞争力。近年来,温州电台的在品牌栏目打造方面进行了积极的探索的探索,打造了《哈哈可乐派》《消费维权面对面》《大铭的快乐 “Brand ” is an economic term, a concept of business product management, which refers to the name of a product and service and its logo, to distinguish it from competitors’ products and services. From the consumer’s point of view, the brand represents the quality, from a business perspective, the brand is the source of enterprise value. So, for the broadcast media, the brand is the core competitiveness. In recent years, Wenzhou Radio has made active exploration and exploration in the construction of brand sections, creating the joy of “Haha Cola School” and “consumer rights protection face to face” and “Da Ming”