湘西位处老少边穷地区,由于经济比较落后、交通相对闭塞等具体历史原因,湘西一直作为“他者”身份而被进行形象建构。随着当今湘西地区旅游业的发展,对湘西形象的建构也越来越引起广大学者的关注。本文试图廓清当前学界建构湘西形象遵循的三种视角模式:仰视湘西、俯视湘西、平视湘西,并通过分析上述三种视角指出其具体建构过程中的弊病。 Due to the specific historical reasons such as the relatively backward economy and the relatively closed traffic, western Hunan has been image-building as the “others” identity. With the development of tourism in western Hunan nowadays, the construction of the image of Xiangxi attracts more and more scholars' attention. This article attempts to clarify the three perspectives that the current academic circles have to follow in order to construct the image of Xiangxi: looking up at the west of Hunan, looking down on the west of Hunan and looking down on the west of Hunan. By analyzing the above three perspectives, this article points out the shortcomings in its concrete construction.