云南人民电子音像出版社是云南省内第一家同时具有图书、音像、电子、网络出版权的出版社,出版过一大批优秀的音像电子出版物。但是由于网络的普及,以及盗版的盛行等一些原因,近一两年音像电子出版物总量呈现下滑的趋势。为了改变现状,寻找新的经济增长点是下一步云南人民电子音像出版社必须面对的问题,找到行之有效的方法。 Yunnan People’s Audio-Video Publishing House is the first publishing house in Yunnan Province that also has the rights to book, audio-visual, electronic and online publishing, and has published a large number of excellent audio-visual electronic publications. However, due to the popularity of the Internet and the prevalence of piracy, the total volume of audio-visual electronic publications has shown a downward trend in recent one or two years. In order to change the status quo, looking for a new economic growth point is the next step Yunnan People’s Electronic Video Publishing House must face to find effective methods.