随着电子商务繁荣,不仅仅是中间商会发现创造性使用因特网的方法以加强与客户的关系。那些不把电子商务仅当作数字化出纳机的商家,也会独占鳌头。显然,销售是商家最终的目标,但销售本身只是在线客户经历的一部分,一些公司将会利用因特网以从前不可能做到的方式来联系和影响他们 As e-commerce flourishes, more than mere middlemen find ways to use the Internet creatively to strengthen their relationships with customers. Those who do not treat e-commerce as a digital teller only come out on top. Obviously, sales are the ultimate goal of a business, but sales are only part of the online customer experience themselves, and some companies will use the Internet to connect and influence them in ways that were not possible before