济南以“泉城”著称于世,同时又是历史文化名城,所以说济南有着丰富的民俗旅游资源。在民俗旅游大发展的背景之下,济南民俗旅游在发展过程之中产生了一系列的社会价值和经济价值,这也促使济南市进一步采取各种措施促进民俗旅游的发展。不可忽视的是,济南民俗旅游在发展过程中也面临着各种复杂问题,本文在分析问题的同时也试图寻找解决问题的途径。 Jinan is famous for its “Spring City” and is also a city famous for its history and culture. Therefore, Jinan is rich in folklore tourism resources. In the context of the great development of folk custom tourism, Jinan folk custom tourism has produced a series of social values ​​and economic values ​​in the development process, which also prompted Jinan City to further take various measures to promote the development of folk custom tourism. Can not be ignored is that Jinan folklore tourism in the process of development is also facing a variety of complex issues, this article in the analysis of the problem but also try to find ways to solve the problem.