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采用分层抽样方法,对236家不同所有制、具有行业代表性的四川省中小企业进行问卷调查,针对其竞争情报工作的实施状况、受重视程度、竞争情报的效果及影响因素等方面进行数据统计与分析,以反映四川省中小企业竞争情报工作的开展现状及存在问题的原因,为今后改进工作提供方向和依据。
A stratified sampling method was used to survey 236 small and medium-sized SMEs with different ownership and industry representative in China. According to the data statistics on the implementation of competitive intelligence work, the degree of emphasis, the effect of competitive intelligence and its influencing factors And analysis to reflect the status quo of the development of SME competitive intelligence work in Sichuan Province and the reasons for the existing problems so as to provide the direction and basis for improving the work in the future.