“鼠标+水泥”是一个比喻,意即一个企 业的物理实体通过与网络信息的配合必将会获得巨大成功。那么,对于成品油销售来说,怎样运用“鼠标+水泥”的特有功效,在区域板块上站稳脚跟,筑起坚不可摧的“客户长城”呢?笔者认为,走出传统经营管理模式,尽快尽早地全面推行现代客户信息管理体系(CRM),不失为一条与时俱进的最佳选择之路。 “Mouse + Cement ” is a metaphor, which means that the physical entities of an enterprise will surely achieve great success through cooperation with network information. So, for the sale of refined oil, how to use “mouse + cement ” unique features, get a firm foothold in the regional plate, build an indestructible “Customer Great Wall ”? I believe that out of the traditional business management mode , As soon as possible to fully implement the modern customer information management system (CRM), after all, a best way to keep pace with the times.