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2012年上半年,中国境内主要挖掘机制造商累计销售挖掘机78160台,同比下降37.9%。目前相对市场占有率已由一季度的16%提升到18%,继续领跑国内挖掘机市场。据统计,2012年1—6月,三一累计销售挖掘机超过1万台,较2011年同期提升近6个百分点,其中5~8t及20~22t挖掘机产品销量持续上扬,三一大型挖掘机在3月份首次获得市场销量第一。据三一重机营销公司总经理向儒安介绍,三一挖机的畅销不仅得益于聚焦市场的产品战略,还得益于产品品质的不断提升。
In the first half of 2012, a total of 78,160 excavators were sold by major excavator manufacturers in China, a decrease of 37.9% over the same period of last year. At present, the relative market share has risen from 16% in the first quarter to 18% and continues to lead the domestic excavator market. According to statistics, from January to June 2012, SANY accumulated sales of more than 10,000 excavators, representing an increase of nearly 6 percentage points as compared with the same period of 2011. The sales volume of 5-8t and 20-22t excavator products continued to rise. Sany excavation Machine first sold in the market in March first. According to Sany Heavy Machine Marketing General Manager introduced to the Confucianism, Sany digging machine sales not only benefited from the focus on the market product strategy, but also benefit from the continuous improvement of product quality.