张掖是古“丝绸之路”上的重镇,其历史悠久,文化发达,物产丰富,素有“金张掖”之美誉,1986年12月被国务院列为“历史文化名城”。张掖市拥有其他城市无法比拟的旅游资源,然而其旅游发展却较为缓慢。本文基于张掖市优越的旅游资源和“金张掖”旅游品牌的基础上进一步提出张掖全面的旅游发展战略。 Zhangye is a historic town on the ancient Silk Road. It has a long history, rich culture and rich natural resources. It was known as “Jin Zhangye” in December 1986 and was listed as “the historical and cultural city” by the State Council in December 1986. . Zhangye City has other cities can not match the tourism resources, but its tourism development is relatively slow. Based on the superior tourism resources of Zhangye City and the tourist brand of “Jin Zhangye”, this paper further puts forward Zhangye’s comprehensive tourism development strategy.