营销学理论告诉我们,社会上有五种市场经营观念,它们分别是生产观念、产品观念、推销观念、市场营销观念和社会营销观念,任何企业无一不是在其中某一个观念的指导下从事营销活动。前三种观念在本质上就是一种由内到外的观念,即由企业到顾客的观念,在这种观念指导下的企业生产什 The marketing theory tells us that there are five kinds of market management concepts in the society. They are the concept of production, the concept of products, the concept of marketing, the concept of marketing, and the concept of social marketing. Any company is engaged in marketing under the guidance of one of the concepts. activity. The first three concepts are essentially a concept from the inside to the outside, that is, from the concept of business to customers, and the production of enterprises under the guidance of this concept.