“中原之行哪里去,郑州亚细亚!”这句风靡一时的广告语至今犹在耳边,但郑州亚细亚这艘“商界航母”却永远地沉没了。同亚细亚昙花一现的命运相似,万宝冰箱、爱多VCD、太阳神口服液、巨人“汉卡”、秦池特酿、春都火腿肠、实达电脑……多少曾经在国内无比风光的企业陷入“其兴也勃焉,其衰也忽焉”的怪圈。就连施乐、安然这样的国际行业巨头也难逃厄运。而与此形成鲜明对照的是,诺基亚、联想、华为、三九、五粮液等企业集团的日益兴旺,以及海尔、迪斯尼、福特、沃尔玛、麦当劳、可口可乐等的长盛不衰。世界范围的企业兴衰现象引发了 “Central Plains trip where to go, Zhengzhou Asia!” The slogan of advertising so far still in my ears, but Zhengzhou, Asia, the “business aircraft carrier” has forever sunk. With the blossoming of Asia similar fate, Wanbao refrigerator, love more VCD, Apollo Oral Solution, Giant “Hanka”, Qin Chi special stuffed, Spring are sausage, Shida computer ...... How much has been in the domestic scenery of the company into a “ Its prosperous Bo Yan, its decline suddenly Yan ”circle. Even Xerox, Enron and other international giants have also fled the bad luck. In contrast, Nokia, Lenovo, Huawei, Sanjiu, Wuliangye and other business groups are booming, as well as Haier, Disney, Ford, Wal-Mart, McDonald's, Coca-Cola and other long-term ups and downs. Rise and fall of businesses around the world triggered