随着高速公路的发展和网络的逐步形成,如何加强职工队伍建设、提高运营管理水平、提高服务公众出行的能力、提升高速行业的品牌形象逐渐成为高速公路管理者日益关注的课题。本文从文化建设的基本理论出发,结合高速公路运营工作的特点,分析了实施文化建设存在的主要问题,进一步指出了文化建设的原则、思路和途径,为高速公路管理单位文化建设提供了借鉴方法。 With the development of the expressway and the gradual formation of the network, how to strengthen the construction of the workforce, improve the operation and management level, improve the ability to serve the public and improve the brand image of the high-speed industry has become a topic of increasing concern to expressway managers. Based on the basic theory of cultural construction and the characteristics of expressway operation, this paper analyzes the main problems in the implementation of cultural construction, points out the principles, ideas and approaches of cultural construction and provides a reference for the cultural construction of expressway management units .