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创新能力导向就是将培养学生创新能力作为基本的教育目标。现阶段,各大高校为了能够更好地适应当今社会的发展需要,培养出一批批高素质的市场营销应用型人才,越来越重视市场营销专业的实践教学。本文就应用型本科院校市场营销专业实践教学的角度出发,就现阶段营销实践教学存在的主要问题以及原因进行了分析,提出了并构筑了以创新能为导向的应用型本科市场营销专业“5P+1TS”实践教学模式。
Innovative ability is to guide students to develop innovative ability as a basic education goal. At this stage, major colleges and universities in order to be able to better adapt to the needs of the development of today’s society, train a batch of high-quality marketing talents, more and more emphasis on marketing practice teaching. This article analyzes the main problems and causes of marketing practice teaching in current application from the perspective of practical teaching of applied undergraduate colleges, puts forward and constructs an application-oriented undergraduate marketing specialty that is oriented by innovation, “5P + 1TS ” practice teaching mode.