487.19万箱——2013年,依靠“芙蓉王”和“白沙”强劲的双核驱动,湖南中烟品牌规模再攀新高峰,向着打造世界级品牌的宏伟愿景又迈出了扎实一步。然而,可能很少有人注意到支撑这一庞大品牌规模的产品规格却并不多:“白沙”22个规格,“芙蓉王”8个规格,湖南中烟两大品牌的单规格平均规模超过了16万箱。换言之,在品牌内部,“芙蓉王”和“白沙”的规格集中度相当高。“对于品牌规格数量,多年来我 4,871,900 Boxes - In 2013, with the strong dual-core drive of ”Furongwang“ and ”Baisha“, the brand scale of Hunan Tobacco climbed to new heights again and took a solid step towards building the grand vision of a world-class brand . However, few people may have noticed that there are not many product specifications that support this huge brand size: ”Baisha“ 22 specifications, ”Furong Wang“ 8 specifications, Hunan Tobacco’s two major brands’ single specifications The average size of more than 160,000 boxes. In other words, within the brand, ”Furong Wang“ and ”Baisha“ specifications are highly concentrated. ”For the number of brand specifications, over the years I