以互联网为代表的全球信息革命正在为世界旅游业发展带来彻底革新,旅游业与互联网+的进一步融合发展已经成为不可阻挡的时代潮流。针对目前自由行旅游的高时间成本以及跟团游的低用户体验的现状,本研究基于“互联网+旅游”新思想,探索以“高低理念”为核心的深度自由行模式,以期充分满足目前旅游市场对高用户体验与低时间消耗所提出的双重要求,实现移动端平台在线预订旅游产品的普及,使线上挑选到线下体验的便捷消费流程更深入人心;实现社会资源高效利用条件下的互联网+线下的新型定制旅游;实现互联网与传统旅游业的融合创新、协同增效,创造旅游业发展的新价值。 The global information revolution represented by the Internet is revolutionizing the world tourism industry. The further integration and development of tourism and the Internet have become an irresistible trend of the times. In view of the current high cost of free travel and the low user experience with the group tour, this study explores the deep free exercise mode with “high and low concept ” as the core based on the new concept of “Internet + Travel ”, Fully meet the current dual demands of the tourism market for high user experience and low time consumption, and realize the popularity of mobile products for online booking of mobile products by the mobile terminal platform, thus facilitating the convenient consumption process of online selection to offline experience; realizing efficient social resources Use of the Internet under the conditions of a new line of customized travel; to achieve the integration of the Internet and traditional tourism innovation, synergy and create new value for the development of tourism.