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中国传统民俗元素题材丰富、种类繁多,蕴藏着华夏民族文化的深厚内涵。当代广告业的迅猛发展,已蔓延到整个平面设计领域,通过艺术符号形式将民俗文化中的传统元素融入到平面设计中,是丰富视觉界面的重要课题。本文探讨了中国传统民俗中的图形、图案、纹样等元素,以其寓意、情节、互动、交融、创新等角度,与平面设计进行关联,分析了中国传统民俗元素在平面设计领域中的分类表现形式。
The traditional Chinese folk elements are rich in content and varied in variety and contain profound connotations of Chinese national culture. The rapid development of contemporary advertising industry has spread to the entire field of graphic design. By integrating the traditional elements of folk culture into graphic design through artistic symbols, it is an important issue to enrich the visual interface. This article explores the elements of the figures, patterns and patterns in Chinese traditional folklore. It is related to graphic design in the aspects of morality, plot, interaction, blending and innovation, and analyzes the classification of Chinese traditional folk elements in the field of graphic design form.