著名文化学者、本刊主笔张颐武教授最近提出“大国文化”的观点——“一个国家对世界的贡献不应该仅是物质产品,更应该包括精神产品。国家的经济社会发展已经越来越具有全球影响力时,其与时俱增的国际魅力必然要求文化产业的国际化,要求‘走出去’。 Famous cultural scholar and journalist Zhang Yiwu recently proposed Professor Zhang Yiwu’s view that ”a country’s contribution to the world should not only be material products, but spiritual products as well." The economic and social development of the country has come The more global its influence, its growing international charm will inevitably require the internationalization of cultural industries, requiring ’going out’.