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当下的地方广电媒体被放到了巨大的竞争平台上,在这个平台里至少有数百个频道,一个地方广电媒体却要和省级国家级广电台平等竞争,其发展空间被大大压缩;曾经令人向往的电视台身份也不再吃香,不少广电人纷纷选择了离职跳槽……与此同时,我国经济社会发展步入新常态,群众文化需求有了新期待,意识形态领域面临新挑战。地方广电媒体如何主动适应新常态、迎接新挑战,又如何化解自身面临的困难,给广大的广电媒体从业人员提出了崭新课题,
Current local radio and television media have been put on a huge competitive platform where there are at least hundreds of channels and a local radio and television media is competing on an equal footing with the provincial state broadcaster and its space for development is greatly reduced. At the same time, China’s economic and social development has stepped into a new normal, the mass cultural needs have been newly expected, and the ideological field is facing new challenges. How local radio and television media take the initiative to adapt to the new normal, meet new challenges and how to resolve their own difficulties, to the vast number of radio and television media practitioners put forward a new topic,