“酷”已经成为20世纪80年代成长起来的年轻人中的流行的亚文化。基于目标客户的这一文化心理特征,美特斯邦威凭借三句广告口号“不走寻常路”“每个人都有自己的舞台”“蓝色快乐”和“酷”星周杰伦的品牌代言,成功地打造了“酷”的品牌丈化。“酷”将现代人粘结在一起,而邦威又将年轻人粘结在自己周围,因为它就是“酷”。 Cool has become a popular subculture among young people who grew up in the 1980s. Based on this cultural and psychological characteristics of target customers, Metersbonwe relies on three slogans: “Do not take the unusual way”; “Everyone has their own stage;” “Blue Happiness” and “Cool” Star Jay Chou’s brand endorsements, Successfully created a “cool” brand Zhanghua. “Cool” binds modern people together, and Bonwe binds young people around themselves because it is “cool.”