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2013年,金鹃成立“聚力互动”互联网传播机构,致力于为客户提供更专业的网络广告服务。随着互联网等新兴媒体的发展,“整合”再一次的走入我们的视野,而此时的“整合”绝不是之前简单的几家媒体的组合,而是在人群上、效果上、技术上实现真正无缝的整合。现在,也许是我们要重新审视整合营销这一概念的时候了。请大家看一个案例。A先生最近想换辆汽车,在网上寻找相关信息。周一,A先生早起看电视早间新闻,或者是打开手机或电脑观看新闻,看到一款心仪的新车广告,由于时间紧张匆匆离去;从家到公司的这段时间,他打开收音机听路况信息,又听到方才那款车,A先生对这款车已经有了印象;堵车时,他发现户外广告也是此车,便对此车有了初步的了解。到公司后,在电梯里的框架广告、打开电脑后的弹窗广告……于是A先生上百度查找此车信息,好评如潮。接着他进入汽车论坛和垂直网站,便对此车有了深入的了解。下班了,A先生通过手机找到了距离自己最近的4S店去试驾,实地考察后,决定购买。
In 2013, Cuckoo set up a “cohesion interactive” Internet dissemination agencies, committed to providing customers with more professional online advertising services. With the development of new media such as the Internet, “integration ” once again into our field of vision, but this time “integration” is by no means a combination of several simple media before, but in the crowd, the effect On the technology to achieve a truly seamless integration. Now, maybe it’s time for us to re-examine the concept of integrated marketing. Please see a case. Mr. A recently wanted to change cars and look for relevant information online. On Monday, Mr. A got up early to watch the morning news on TV, or open a cell phone or computer to watch the news, saw a favorite new car ad, hurried away due to time constraints; he turned on the radio to listen to the road from home to company Information, and heard that car, just Mr. A had the impression on this car; traffic jams, he found that outdoor advertising is also the car, then the car has a preliminary understanding. After the company, in the elevator frame ads, open the computer after the pop ads ... So Mr. A Baidu look for this car information, rave reviews. Then he entered the car forum and vertical website, then this car has a deep understanding. After get off work, Mr. A found the nearest 4S shop by mobile phone to test drive, after the field visit, decided to buy.