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产品创新驱动营销一个产品若想成功,更重要的因素是产品还是营销?这个问题一直是营销界争论不止的问题,但可以确认的是,一个不怎么好的产品即使营销再好,也很难走远。在社会化媒体时代,营销成功与否与产品本身的关系更加密切,因为社会化媒体可以迅速放大一个产品的特性。2014年我们似乎越来越少见通过一个传播的Big idea“引爆社交网络”的案例,相反,我们发现越来越多的营销思路是提高产品本身的附加值,从而让产品带动传播。
Product innovation driving the marketing of a product If you want to succeed, the more important factor is product or marketing? This issue has always been more than marketing issues, but you can confirm that a not very good product, even if the marketing is no better, it is difficult Go far. In the era of social media, the success of marketing is more closely tied to the product itself, as social media can quickly amplify the characteristics of a product. In 2014, it seems increasingly rare for us to go through a case of “Big Bang’s Social Network” spread by Big Idea. On the contrary, we find that more and more marketing ideas are to increase the added value of the product itself so that the product can drive the spread.