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本文的目的是分析语言模因的创造性生成,并试图从认知和语用的角度解释变异修辞现象。模因是文化进化理论的核心概念,在语言演变中起着重要作用。同时,语境和认知也参与到了语言的变异过程中。立足于模因论,本文认为,修辞变异的机制在于,语言模因在一定语境中依赖一定的元语用意识进行了复制和意义转移。人类在交际过程中使用语言,因此语言的选择和使用的过程是各种模因生存竞争的过程。
The purpose of this paper is to analyze the creative creation of language memes and try to explain the phenomenon of variation rhetoric from a cognitive and pragmatic perspective. Memetics is the core concept of cultural evolution theory and plays an important role in language evolution. At the same time, context and cognition are also involved in the process of language variation. Based on the memetics theory, this paper argues that the mechanism of rhetorical variation lies in the fact that language memes are copied and meaning-shifted in a certain context depending on a certain sense of metacognition. Human beings use language in the process of communication, so the process of language selection and use is the process of competition of various memes.