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经济频道的定位兼顾普通消费者和投资者,观众主要集中在有较好经济实力的社会中产阶层和有着超前消费观念的年轻观众,高端定位为CCTV-2赢来了高端观众。CTR调查数据显示,CCTV-2的观众特点是:男性偏多,拥有良好的职业,受过良好的教育,高层管理人员比例高,观众收入高于总体平均水平,对高档消费品和耐用消费品的购买较强等等。2009年,经济频道将继续以“强
The positioning of economic channels takes into consideration both ordinary consumers and investors. The audience is mainly concentrated in the social middle class with better economic strength and a younger audience with the concept of advanced consumption. The high-end positioning has won high-end audiences for CCTV-2. CTR survey data show that CCTV-2 audience characteristics are: men are more, have a good career, well-educated, a high proportion of senior management, audience income higher than the overall average, the high-end consumer goods and consumer durables than the purchase Strong and so on. In 2009, the economic channel will continue to be ”strong."