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包装创意与库里肖夫效应出色的包装是取悦顾客、刺激消费的重要外界因素之一。它在消费者心理上可产生极其重要的作用。首先,它有利于激发消费欲望。有时代感、艺术感和高级名贵感的包装能吸引顾客,促进消费;不仅能保护商品,还能增加商品的外观质量,提高商品的声望。其次,它还能加速消费者对商品的认识。独特的包装,反映了商品的独特性,帮助消费者辨认、比较和选择。包装上的文字、图案,是简明的说明和广告。
Packaging creativity and the excellent effect of Currishev’s packaging is to please customers, one of the important external factors to stimulate consumption. It can play an extremely important role in consumer psychology. First, it helps to stimulate consumer desires. With a sense of the times, the sense of art and luxury expensive package to attract customers and promote consumption; not only to protect the goods, but also increase the appearance of the quality of goods and improve the reputation of the goods. Second, it accelerates consumer awareness of the product. Unique packaging, reflecting the uniqueness of the product to help consumers identify, compare and choose. Packaging on the text, pattern, is a concise description and advertising.