商业社会中萌生的任何新奇生 物，总能吸引人们的注意，引起大家的兴趣。比如电视直销、按揭贷款等等，都曾在我们所熟悉的市场空间里激起过不小的波澜，然而又有哪一种营销方式，所引起的震动比得过网上购物呢？ 以计算机为基础的网络，不仅为我们开启了一个虚拟世界的大门， Any novelty creatures in business society can always attract people’s attention and arouse people’s interest. Such as TV direct sales, mortgage loans, etc., have stirred up in our familiar market space no small waves, but what kind of marketing, the resulting vibration than online shopping? Computer-based network, not only opened the door for us a virtual world,