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通过研究家装建材顾客购买行为可知,购房后需要装修的消费者在选购建材商品时,常常将产品品牌形象作为考察指标;建材产品本身的质量和环保性能的作用、对建材商品售后及维护的经验也同样是影响消费者决策的重要因素。通过层次分析法计算出各指标的权重,构建了家装建材顾客购买决策评价指标体系,便于对家装建材顾客价值进行挖掘。
Through the study of home improvement building materials customer purchase behavior shows that after the purchase of decoration need to consumers in the purchase of building materials, product brand image as an indicator of the often; building materials product quality and environmental performance of the role of building materials aftermarket and maintenance Experience is also an important factor affecting consumer decision-making. Through the analytic hierarchy process to calculate the weight of each index, building a home improvement building materials customer purchase decision evaluation index system, to facilitate the home improvement building materials customer value mining.