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公共关系是社会组织为了塑造组织形象,通过传播、沟通手段来影响公众的科学与艺术。它的核心是主体在公众中塑造自身良好形象的活动;目的是要使主体在公众中树立良好的形象;这一活动需要持久的、不断的努力才能达到;手段是传播与沟通;其魅力在于创新。本文从组织形象的涵义、组织形象的分类、组织形象的塑造等方面进行阐述。
Public relations is the social organization in order to shape the image of the organization, through the means of communication, communication to influence the public’s science and art. Its core is the activity of the main body to create a good image of itself in the public. The purpose is to make the main body establish a good image among the public. This activity needs lasting and continuous efforts to achieve. The means of communication and communication are attractive. Innovation. This article elaborates from the definition of organization image, the classification of organization image and the shaping of organization image.