文章结合对著名设计案例的解读,通过对比学院派工业设计与商业化产品设计的异同,剖析了学院派工业设计的内涵与价值;结合权威机构对于设计评价标准的设置,归纳分析工业设计评价中的三对矛盾,并提出解决这些矛盾的建议和进行设计创作的价值取向。 This article analyzes the similarities and differences between the industrial design and the commercial product design by analyzing the famous design case, and analyzes the connotation and value of the academic design of industrial design. By combining with the authoritative organization setting of the design evaluation standard, The three pairs of contradictions, and propose solutions to these contradictions and the design of the value orientation.