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面对着全球经济一体化,中国企业已经感觉到越来越大的生存压力,很多跨国企业纷纷登陆中国市场,都想从中国庞大的消费者中分一杯羹,而品牌已经成为跨国巨头们的一大利器,飘柔洗发水、可口可乐饮料、柯达胶卷、SONY随身听、三星MP3……这些品牌在中国已经家喻户晓。而这些知名品牌都来源于这些注重品牌建设和具有强大品牌扩张能力的全球著名跨国企业。就好像一件价值30块钱的运动衫只要贴上“耐克”的标志它就可以卖100元钱,一个男人打着金利来领带、手上带着劳力士、开着皇冠车我们就会觉得他很富有一样,这就是品牌带来的魅力。
In the face of global economic integration, Chinese enterprises have felt the pressure of increasing living pressure. Many multinational corporations have landed in the Chinese market one after another, wanting to take a share of the huge Chinese consumers and the brands have become multinational giants A large weapon, Rejoice shampoo, Coca-Cola drinks, Kodak film, SONY Walkman, Samsung MP3 ... ... these brands have been well-known in China. These well-known brands are derived from these focus on brand building and has a strong brand expansion ability of the world’s leading multinational companies. Just like a $ 30 worth of sweatshirt as long as the affixed “Nike ” sign it can sell 100 dollars, a man carrying goldlion to tie, with Rolex in hand, driving a crown car we will think He is very rich, this is the charm brought by the brand.