随着新一轮电力改革逐步深化,售电侧开放,更多社会资本、民营独立售电主体进入电力市场参与竞争,对供电公司电力产品和售电服务形成新的机遇和挑战。博弈论作为市场营销分析中最有效工具之一,可以帮助企业决策者在高风险竞争市场上,从动态的、全方位的角度把握供电营销所面临的复杂的营销环境,更有效地分析竞争者、顾客及政府的决策行为,以便做出科学有效的营销决策。 With the deepening of the new round of electricity reform, the opening up of the sales side, more social capital, and the independent private independent power salesmen entering the electricity market to compete with each other, creating new opportunities and challenges for the power company’s power products and sales service. As one of the most effective tools in marketing analysis, game theory can help business decision makers grasp the complex marketing environment of power marketing from a dynamic and omni-directional perspective in a high-risk market and analyze competitors more effectively , Customers and government decision-making behavior in order to make a scientific and effective marketing decisions.