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养猪行业电商成功的关键因素即在于:一是行业发展要向移动化方向进行;二是其平台呈现明显的目标分化。以猪易电商平台的建设为例,其猪易饲料供应商产品线的发展策略是要对现有入住重要厂家区域性、差异化扩能增效;引入区域性独家品牌发掘区域效率;实现价格梯度差异化,满足对价格不同程度敏感性客户需要。移动互联网时代,养猪产业链上游企业要在如下方面有战略性、强执行性的突
The key factors for the success of the e-commerce industry in the pig industry lie in: firstly, the development of the industry needs to be conducted in the direction of mobility; secondly, the platform shows a clear target differentiation. Taking the construction of the pig easy e-commerce platform as an example, the development strategy of its pig easy feed supplier product line is to expand the regional and differentiating efficiency and efficiency of existing key manufacturers; to introduce regional exclusive brands to explore the regional efficiency; to achieve Differentiation of the price gradient to meet the sensitivity of different levels of customer needs. In the age of mobile Internet, the upstream enterprises in the pig industry chain should have strategic and strong execution in the following aspects