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驰名商标作为商品或服务经营提供者的重要无形资产,为社会公众广为接受和认可。驰名商标制度对建立公平公正的市场竞争环境发挥着愈来愈大的作用。驰名商标的认定是整个驰名商标制度的基石。鉴于此,本文在回顾驰名商标认定制度的沿革演化历程的基础上,针对我国驰名商标的认定程序、原则以及认定要素进行了初步探究。
Well-known trademarks, as the important intangible assets of the providers of goods or services, are widely accepted and endorsed by the general public. The well-known trademark system plays an increasingly important role in establishing a fair and equitable market competition environment. Recognition of well-known trademarks is the cornerstone of the entire well-known trademark system. In view of this, on the basis of reviewing the evolvement course of the well-known trademark accreditation system, this article makes a preliminary study on the accreditation procedures, principles and elements of accreditation of China’s famous trademark.