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技术发展的结果,只是多了一个我们可以使用的产品,我们应该多用双手和大脑来建构我们的概念和想法。欧洲包装设计协会(E P D A)成立于1990年。当时一群活跃在欧洲包装设计界的人士深深地感到他们需要一个新的论坛和平台来共享信息,分享关于包装设计的想法和意见,以及相关的标识、文学、销售、电子媒体等方面的信息。他们希望专业设计人员之间可以像同事和朋友般的相互交流,而不只是竞争对手。以这个简单的初衷为起点,EPDA一直稳步增长,成为今天泛欧设计的中坚力量,目前EPDA已成为一个在欧洲拥有80多个会员机构的独特社区。
The result of technological development is just one more product that we can use. We should use our hands and the brain to construct our concepts and ideas. European Packaging Design Association (E P D A) was established in 1990. At the time, a group of people active in the packaging design world in Europe felt deeply that they needed a new forum and platform to share information, share ideas and opinions on packaging design, and related logos, literature, sales, electronic media and more . They want professional designers to talk to colleagues and friends more than just competitors. With this simple mindset in mind, EPDA has been steadily growing to become the backbone of pan-European design today, and now the EPDA has become a unique community with more than 80 member institutions in Europe.